Earlier this semester, in my event promotions class, we had a guest speaker, Paula from Posh Able Events. She has a wonderful structure to her company, blending events, PR/ marketing/ branding, as well as even a charitable non-profit. It was so great to get some great insight to the events industry and marketing and how they often go hand in hand. Of course, all of her tips I was able to apply to my class project, my work as an event coordinator for a museum, as well as even my blog!
Some tips that we learned that I promptly starred in my notes:
- You can bring the social media, website design, and public relations in house for your company or blog for more control
- A social media press release is simply one link that links to the main website where all of the most up to date information will be - this ensures that there is never outdated information out there on the web
- Look up to larger companies to see how they are using their social media like Pinterest, and mimic on your budget and time resources
- Lastly, something that she said will stick with me will be, "Some things you do for show, and some things you do for dough." Sometimes, you have to work for free in order to get the business. But, you must decide how much you're willing to work for free beforehand.
I have another wonderful new sponsor, her name is Ashlee and she blogs at AshleeNikol.com. She lives in Kentuky and she sews, crochets, and like me, tries to be somewhat of a chef! Definitely go say hi!
Desk photo source
Clipboard photo source